by Roxana Gramada | Dec 14, 2018 | Strategy, Copywriting, Design
Given the luxury, I will sit around and wait for it. Something will get my attention, like my eyebrows, which I will diligently proceed to pluck, or, God forbid, some Youtube title from the usual suspects (John Oliver, Wisecrack, Peaceful Cuisine or the Nerdwriter....
by Roxana Gramada | Nov 2, 2018 | Copywriting, Design, Strategy
Listen, I have to break it to you, I love my writing. Before the world decides to jump on the wagon and call me the next best thing since David Sedaris, I’ll be in this tight corner, reading my own blog posts, not sure when I really came up with that. Do you ever read...
by Roxana Gramada | Oct 19, 2018 | Copywriting, Strategy
Midway through my hour with Merel, she told me I had it. Your copy is beautiful, you just have impostor syndrome. Gee, I do? I mean I do. I know I do. But does it even like me? Yes. Your inner impostor loves you. It loves the grip it has on you. It’s got bad romance...
by Roxana Gramada | Aug 10, 2018 | Copywriting, Strategy
Are you in charge of your work or some shrinking violet? Meaning are you walking into your office with Robert de Niro confidence or are you a lamb asking for permission to breathe? Because if you are (a shrinking violet, a lamb, etc.), it’s alright. We’ve all been...
by Roxana Gramada | Jul 7, 2018 | Copywriting, Strategy
I dare you. That’s your UVP. I call it your DNA. Because it replicates again and again and becomes your work. (Turn it on its head for clients, and it becomes a tagline.) It’s the hardest thing. I did a short documentary once, about my aikido friends. Do you know what...
by Roxana Gramada | Jun 8, 2018 | Strategy, Copywriting, Design
First thing to do when under pressure, prescribes guru Don Draper is abuse whoever can help you. Then take a nap. Not sure I’d go that way, although the nap may come in handy. Way better than a Youtube binge. Let’s not fake it in here, I know exactly why...
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