Rule #1: Assume nothing

Rule #1: Assume nothing

Given the luxury, I will sit around and wait for it. Something will get my attention, like my eyebrows, which I will diligently proceed to pluck, or, God forbid, some Youtube title from the usual suspects (John Oliver, Wisecrack, Peaceful Cuisine or the Nerdwriter....
How to fire your inner impostor

How to fire your inner impostor

Midway through my hour with Merel, she told me I had it. Your copy is beautiful, you just have impostor syndrome. Gee, I do? I mean I do. I know I do. But does it even like me? Yes. Your inner impostor loves you. It loves the grip it has on you. It’s got bad romance...
The way of the bootcamp

The way of the bootcamp

Are you in charge of your work or some shrinking violet? Meaning are you walking into your office with Robert de Niro confidence or are you a lamb asking for permission to breathe? Because if you are (a shrinking violet, a lamb, etc.), it’s alright. We’ve all been...
Say what you do in one line

Say what you do in one line

I dare you. That’s your UVP. I call it your DNA. Because it replicates again and again and becomes your work. (Turn it on its head for clients, and it becomes a tagline.) It’s the hardest thing. I did a short documentary once, about my aikido friends. Do you know what...

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