by Roxana Gramada | May 14, 2020 | Flagship, Copywriting, Design, Strategy
This will take you about 20 minutes to read. So make sure it’s for you. Here’s how you can tell: You’re a solopreneur (or freelancer) overwhelmed with marketing yourself. Where does this writing frenzy end, you wonder. And will it actually bring you business? You’re a...
by Roxana Gramada | Jan 16, 2020 | Copywriting, Strategy
You’re not new at this. In fact, you might be your clients’ best kept secret weapon. You’re transacting expertise and trust articulated in a VERY particular way. Not blunt, not tongue in cheek. Yours is a legit industry. You want your website to stay professional. But...
by Roxana Gramada | Aug 1, 2019 | Copywriting, Strategy
I just feel I get tricked a lot. By myself. Mostly, I solve the wrong problem. Or I get seduced by something, like a kiddo in a candy store. Facebook or youtube stuff that looks interesting. Fashion, endless rows of clothes or moisturisers with the promise of younger...
by Roxana Gramada | Jul 4, 2019 | Strategy, Copywriting, Design, Flagship
Autodidacts out there, hear the swoosh of my virtual bow. I taught myself to read many, many years ago, but on days like these it looks like there’s not much else I’ll do for myself. Figuring out other people’s main message is piece of cake compared to writing your...
by Roxana Gramada | Dec 14, 2018 | Strategy, Copywriting, Design
Given the luxury, I will sit around and wait for it. Something will get my attention, like my eyebrows, which I will diligently proceed to pluck, or, God forbid, some Youtube title from the usual suspects (John Oliver, Wisecrack, Peaceful Cuisine or the Nerdwriter....
by Roxana Gramada | Nov 2, 2018 | Copywriting, Design, Strategy
Listen, I have to break it to you, I love my writing. Before the world decides to jump on the wagon and call me the next best thing since David Sedaris, I’ll be in this tight corner, reading my own blog posts, not sure when I really came up with that. Do you ever read...
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