What is positioning and why you can’t lose at it (Plus 10 essential resources and the X-ray of my process)
The must-haves, the big don’ts and my curated list of dos of all things positioning. Yes, it’s a long piece. No, you can’t not read it. Not if you want your winning position.
The thing that bonds us
Yes, this is my letter to the creator of the last Bond movie. But if your work means your ideas become products, you might want to read on.
13 life lessons from my first 5 years in business as a solopreneur – Part 2
This will take you about 20 minutes to read. So make sure it’s for you. Here’s how you can tell: You’re a solopreneur (or freelancer) overwhelmed with marketing yourself. Where does this writing frenzy end, you wonder. And will it actually bring you business? You’re a...
13 life lessons from my first 5 years in business as a solopreneur – Part 1
This will take you about 20 minutes to read. So make sure it’s for you. Here’s how you can tell: You’re a solopreneur (or freelancer) overwhelmed with marketing yourself. Where does this writing frenzy end, you wonder. And will it actually bring you business? You’re a...
Why you don’t stand out from the competition
You’re not new at this. In fact, you might be your clients’ best kept secret weapon. You’re transacting expertise and trust articulated in a VERY particular way. Not blunt, not tongue in cheek. Yours is a legit industry. You want your website to stay professional. But...
To Cannes or not to Cannes
I just feel I get tricked a lot. By myself. Mostly, I solve the wrong problem. Or I get seduced by something, like a kiddo in a candy store. Facebook or youtube stuff that looks interesting. Fashion, endless rows of clothes or moisturisers with the promise of younger...
Who are you for your clients?
Autodidacts out there, hear the swoosh of my virtual bow. I taught myself to read many, many years ago, but on days like these it looks like there’s not much else I’ll do for myself. Figuring out other people’s main message is piece of cake compared to writing your...
How to pitch with 2% success rate and not lose it
I’ve been sitting on this for way too long but somehow, this will see the light of day. Today. Does that recall anything? Feet up on the desk, I stare into the screen and occasionally peep out the window at the seagull floating by. I can’t help a “lucky bastard” or...
What I learned in 2018
Bill Gates posted something with a similar title the other day. Who better to borrow from? So without further ado, let me cherrypick a tres jolie collection of ups, downs and ahas, from my office on the 17th floor to your browser. The second I wrote that, I sighed a...
When I don’t write, I love to read or listen to some of these amazing creators:
Because there’s only one Gray Lady out there. And it defines the playing field.
Because I’m the perfect (audio)book worm. Aren’t you? Read free for 30 days with my link.
Here’s the thing with Alec Baldwin
A smart hangout with brainy creatives. (Plus he’s how I discovered Krista.)
A podcast on excellence and the habits that take you there. And the unsung revolutionary behind my new morning routine.
Crisp videos on filmmaking and culture. Am a Patron. Je like.
(Maybe because I also look a bit like Krista. I wish I was her twin.) Her podcast is my weekly soul spa.
The Alpha and Omega. A cool way to get up to date with Aristoteles without reading 47 volumes.
Because I go gaga over creams, and blush, and lipstick.
My 7 black belt tips will boil your ideas down to yum copy sauce reduction.
Absolutely FREE.