Say what you do in one line

Say what you do in one line

I dare you. That’s your UVP. I call it your DNA. Because it replicates again and again and becomes your work. (Turn it on its head for clients, and it becomes a tagline.) It’s the hardest thing. I did a short documentary once, about my aikido friends. Do you know what...

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that cracks the #1 question

great products start with.

Because your next great product (and its website) needs more than your great idea.

It needs to answer one almighty question.

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