What has taken you months or years on your own could be done in weeks. Or days.

Let me unpack!

Picture yourself saying it:

“Here’s what I can do for you.”

“You’ll find everything you need on my website.”

Imagine copy that moves people to be your clients.

I can write it for you. 

Does your copy do justice to your business and your thinking?


Or does it read so not like you, you feel sick to your stomach?

When people ask, you’d rather not give the website address.

Brave clients tell you “I’m glad we met, from the website you looked so out of reach.”


Or is your website a maze of pages and offerings so tangled, your prospects are confused?

When people ask what you do, you wish you’d have a killer answer.

One sentence that would make them go “I want that, too.”


Or is your website a mantlepiece for your awards?

When what you really want is for your audience to say yes to your mission.



When the message is not clear, sales are hard.


You could schedule time to work at it on your own.

You’ll get to it eventually. Maybe. Or you can

read on and book what you need.


If you’re unsure, drop me a line and we’ll hop on a quick call.

At the end you’ll know if I’m the one.

Hi, I’m Roxana Gramada, the redhead messaging strategist who does aikido.

That’s the chit chat about me out there. Also, that I am some kind of alien that inhabits you and brings out your voice.

They also say I won’t write unless there’s something to say.

It’s true.

If the product doesn’t have purpose and life in it, I would like to excuse myself. (Hint: Why does your product exist?)

But if you are a creator of value,

I’ve been expecting you.

I tell thought leaders and innovators like you who they are to their clients. And give them the words that take them from hunch to launch and beyond.

I did the corporate life for 15+ years. Name the impossible task, and I would take it on, eager to be good and please.

It worked fine and then it didn’t. My success fantasies slowly changed into exit fantasies.

My MBA, CEO and other Fortune magazine driven wishes changed into simpler to dos: better sleep, doing my kind of meaningful work without up-at-night ethical dilemmas, and the right amount of pretty things I can enjoy without cluttering my mental and actual closets.

I’ve always loved copy. I love nailing it.

I would love to write yours. Crisp and punchy.

What do you need?

I can save you time and frustration.

Book The Messaging Makeover Strategy Session when:

You need clarity around what to say about your brand.

And how to get there.

Get the my brain for a day

For your key, website (and beyond) copy.

A website facelift or an email sequence that converts like the lemonade stand on a hot Sunday.

Or move a mountain in 30 days with my VIP support

My mind on lease.

End website shame? Email funnel? Editorial plan? Ideas or actual blog posts?

Messaging Makeover Strategy Session

Clarify your message in 90 minutes

Single-minded, laser-focused deep dive into one specific area of your brand messaging: promise, niche and positioning, elevator pitch, credentials, offering suite, or angles on the One Big Idea you want to be known for.

Plus my method on how and where to revamp for immediate conversion wins.

So you can dial in on the one thing you want to be known for, show up confidently as the thought leader in your space, and create emotional connection with your audience.

Bonus: access to my 1-hour masterclass on How to unleash the power of your Unique Value Proposition (sold separately for 249 EUR)

Think: Strategy diagnosis, branding ideas, idea sound boarding

What can you expect in 90 minutes of face time with me?

  • Full clarity on what to say to show up as an authority in your field and up conversions.
  • And the recording.
  • Plus one week of Whatsapp Q&A, just in case you forgot to ask something

My brain on your brand for a day

Up to 6 hours to do one of the following:

1. Write or edit your home page or/and about page. If your existing copy is good, I’ll make sure it’s better by the end of the day.
2. Edit copy throughout the site. Add punch, fix the structure, make sure your conversion ducks are in order.
3. Give 5-7 of your most used emails a makeover. Could be a sequence. I’ll write one from scratch if you come prepared with your voice of customer research.
4. Train your content team to write emails and posts that drive conversions. Write together from scratch or edit live and spruce up your conversion tactics.
5. Something else?

Think: key copy blocks about you and your business

What you can expect in 6 hours with me: this could put an end to your website-shame syndrome. Or vague-offering disease. And could set you up for a whip-smart converting game.

VIP support to move a mountain in 30 days

The website you’ve been postponing. The launch you need extra guts for. Or nailing your messaging like an Olympic champion (because that’s THE kind of work that brings in the moolah).

Imagine answering the mothers of all questions with supreme confidence.

“Why should I buy from you and not from anyone else?”

“Why should this product exist?”

“What is my work really about?”

And having copy ready for you to casually pitch with mastery:

  • a sentence to guide all your client interactions by. Call it your true North.
  • a paragraph that says what you do and helps you sign new business or get referrals
  • a bio that says who you are, not only what you’ve accomplished (and could also make for a killer About page)
  • an intro for when you speak on stages, get invited on podcasts, or media enquiries
  • key copy blocks for a landing page of your choice (a home page or a squeeze page to pre-qualify leads and book discovery calls)

Think: foundation copy that will save you again and again

What can you expect from 30 days together: my full support to nail the project with commit to

Oh, love!

Roxana did a lot with very little.
Sally Barrett-Williams

Energy Barrister and Chairman, The Energy and Utility Forum

The first time I read what she wrote about me, I felt it in my bones. I feel she’s in my skin when she writes for me.

She writes in the words I would chose for myself, if I knew how to pick them.

Carmen Simion


Roxana is a good judge of value. She knows how to measure it and comes up with accurate descriptions of it.

Plus she cares as much as you do.

Monicka Clio Sakki

Creative Director and Self Expression Coach

Roxana is an asset.
Daniel Kozak

Founder, Dakommunication

In case you’re wondering…

What is your refund and cancellation policy?

I do not offer refunds. Also, I do not offer guarantees on conversions or reactions from third parties.

If you cannot make the chosen time for our appointment, you could reschedule once, as long as it’s at least 24 hours in advance. If you reschedule within 24 hours or do not show, I will deduct the time from your package, One 1:1 included.

You could also transfer your session to somebody else who’s in need of some crisp copy.

What if I don't need just the copy, but an actual website?
If you’re looking for something not so complicated, like, say, this website, I can hand you a website on a silver platter. Book the 2-day website boot camp and let me know in the email you would need design as well. I’ll let you know if I can do it and what the nuts and bolts would be.
What if I'm not sure this will work?

If you’d rather do it but are still tentative, I would suggest you book me for an hour. If we’re a good match for the long run and you book a bigger package, I’ll take the first hour rate out of the total.

I would love to hear from you.

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