by Roxana Gramada | Feb 23, 2018 | Copywriting, Aikido, Strategy
You think about it every time you need a tagline. Or an About page. It’s always about distilling who you are into a snippet and posting it like a precious something on your website front door. You bump into it every time you’re asked what you do or when...
by Roxana Gramada | Feb 15, 2018 | Copywriting, Strategy
“I don’t get what you do, but I wish you well. Really.” Have you ever thought that about a friend? You’re in their corner through and through, and really want them to nail it. Because they have this idea that could make the planet virtually...
by Roxana Gramada | Feb 8, 2018 | Copywriting
I came across the movies a few years ago: The trip (to England), The trip to Italy and recently The trip to Spain. Steve Coogan and the new to me but oh, so smart and funny Rob Brydon jump from feast to feast, splash glam and humour impersonating every great actor you...
by Roxana Gramada | Feb 2, 2018 | Copywriting
There will be no naming of names, but the message had dropped like a bomb. They wanted blog posts. I was going to give it to them. That worked. The topic was out(ish) of my zone, but I would have checked the golden exploration box. After Neil Gaiman said J.R.R Tolkien...
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