by Roxana Gramada | Mar 31, 2018 | Aikido, Copywriting, Strategy
I must have been in high school, but I remember that night. As I lay in bed and counted lit windows on the apartment building across the street, I had this instant of clarity. I was taken with the thought that the world was large and I wanted to be aware. I even...
by Roxana Gramada | Mar 23, 2018 | Copywriting, Strategy
Wake me up in the middle of the night and ask me my favourite movie. A tough choice, but the odds incline strongly for Alice Through the Looking Glass. That movie works so well on so many levels, it’s hard to resist. I know you have long lists of...
by Roxana Gramada | Mar 16, 2018 | Strategy
And what she told me. It’s been a while since, and I’ve really been meaning to tell you, but life got in the way. (It’s actually been giving me pains in the gut, as I rewrote the to do list on fresh new notepads. Not that it’s been that long...
by Roxana Gramada | Mar 9, 2018 | Strategy
Who’s the one you want to be with? And if you’re thinking ‘I didn’t know who you were with’ Godfather thoughts, you’re not far, minus the ethical dilemmas. I mean who are those you can never get enough of? Because working with them gets you in the zone, is sheer...
by Roxana Gramada | Mar 2, 2018 | Copywriting, Strategy
“My website is so old it’s not even funny. Can you redo it? Just write something about me on it.” I get tons of calls like that. Sure, I can. The thing is, you’ve got the words already, I just have to get them out of you, give them whatever...
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