by Roxana Gramada | Nov 2, 2018 | Copywriting, Design, Strategy
Listen, I have to break it to you, I love my writing. Before the world decides to jump on the wagon and call me the next best thing since David Sedaris, I’ll be in this tight corner, reading my own blog posts, not sure when I really came up with that. Do you ever read...
by Roxana Gramada | Oct 19, 2018 | Copywriting, Strategy
Midway through my hour with Merel, she told me I had it. Your copy is beautiful, you just have impostor syndrome. Gee, I do? I mean I do. I know I do. But does it even like me? Yes. Your inner impostor loves you. It loves the grip it has on you. It’s got bad romance...
by Roxana Gramada | Sep 14, 2018 | Copywriting, Design
This was supposed to be my epic post. A crisp, wow description of my method that would make everything clear in retrospect and especially forward. Which is why I could not write it for two weeks now. First I was sick. Then I had the dog over. And then I just couldn’t...
by Roxana Gramada | Aug 26, 2018 | Design, Copywriting
Name your best actor. What do you go for? King of the jungle Christian Bale types? Big bear action figures like Chris Hemsworth (think Thor)? Or comedian monkeys: the Seinfelds out there? The division, by the way, is not mine. Lorne Michaels, the creator of Saturday...
by Roxana Gramada | Aug 10, 2018 | Copywriting, Strategy
Are you in charge of your work or some shrinking violet? Meaning are you walking into your office with Robert de Niro confidence or are you a lamb asking for permission to breathe? Because if you are (a shrinking violet, a lamb, etc.), it’s alright. We’ve all been...
by Roxana Gramada | Jul 27, 2018 | Copywriting, Design
I started this blankly staring into the computer screen, determined not to budge until something came out of it. And frankly, when I started out on my own, four years ago, I had no idea where I was going. I’d love to make up a story about how I always knew I’d be a...
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