by Roxana Gramada | Oct 19, 2018 | Copywriting, Strategy
Midway through my hour with Merel, she told me I had it. Your copy is beautiful, you just have impostor syndrome. Gee, I do? I mean I do. I know I do. But does it even like me? Yes. Your inner impostor loves you. It loves the grip it has on you. It’s got bad romance...
by Roxana Gramada | Sep 14, 2018 | Copywriting, Design
This was supposed to be my epic post. A crisp, wow description of my method that would make everything clear in retrospect and especially forward. Which is why I could not write it for two weeks now. First I was sick. Then I had the dog over. And then I just couldn’t...
by Roxana Gramada | Aug 26, 2018 | Design, Copywriting
Name your best actor. What do you go for? King of the jungle Christian Bale types? Big bear action figures like Chris Hemsworth (think Thor)? Or comedian monkeys: the Seinfelds out there? The division, by the way, is not mine. Lorne Michaels, the creator of Saturday...
by Roxana Gramada | Aug 10, 2018 | Copywriting, Strategy
Are you in charge of your work or some shrinking violet? Meaning are you walking into your office with Robert de Niro confidence or are you a lamb asking for permission to breathe? Because if you are (a shrinking violet, a lamb, etc.), it’s alright. We’ve all been...
by Roxana Gramada | Jul 27, 2018 | Copywriting, Design
I started this blankly staring into the computer screen, determined not to budge until something came out of it. And frankly, when I started out on my own, four years ago, I had no idea where I was going. I’d love to make up a story about how I always knew I’d be a...
by Roxana Gramada | Jul 7, 2018 | Copywriting, Strategy
I dare you. That’s your UVP. I call it your DNA. Because it replicates again and again and becomes your work. (Turn it on its head for clients, and it becomes a tagline.) It’s the hardest thing. I did a short documentary once, about my aikido friends. Do you know what...
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