Know anyone you want to see do well? Give them this.

Know anyone you want to see do well? Give them this.

“I don’t get what you do, but I wish you well. Really.” Have you ever thought that about a friend?  You’re in their corner through and through, and really want them to nail it. Because they have this idea that could make the planet virtually garbage free, or work on a project to give free books to kids in distant villages. Or maybe because they’re someone you love, looking for a way to make a living with no ethical dilemmas attached. And that is, oh, so rare and precious. Potpourris are just as legit as strategy masterminds. To someone, they are THE thing. And I love that.

That’s my thing, by the way. Helping people with ideas, dreams and businesses with copy and direction. It started years ago. I met this lovely mother of two who had a day job, and also baked ring cakes and made postcards every Christmas. And I wanted to do something for her but did not really know what. (It was before Facebook. We had a life then, too.) I was in my corporate media job, but could see that what she was doing was outstanding.

Years later, a very good friend was redesigning his coaching practice and starting his first strategy courses. He’d basically teach how to flip the mindset switch and build a wow product for your ocean of clients. He had coached me before. I knew he had the stuff. And this time I was better equipped. I listened, asked questions, then picked up snippets from his own lines. Maybe occasionally rephrased them. Lined them up nicely in good old Socratic style. And served it on a platter. Bam, before I knew it, I was in business. Then we did his TEDx talk on music cracking the code for performance 500 years before business. It’s us in the pic below, on that very day.

And then, gradually, a tribe of unsung heroes came through: green energy advisors, apps, blockchain enthusiasts and software developers. They all have something in common with my baking lady: they put an idea out there to make somebody’s life a dollop better. They pour their hearts into their work and give it to the world.

I can think of lots of people like that: Oana Manolescu, the designer whose clothes are the skin I live in almost every day. Or Parul Macdonald, an articulate Random House editor turned coach for every enterpreneur out there wanting to write their signature book. You want them in your corner!

I’m a copywriter, by the way. I’ve always loved words and writing, I was just too busy proving myself on the corporate ladder to notice it. I did a mix of PR, marketing and sales for 17 years. Which is where my B-skills come from. I then got my online education with the entrepreneurial biggies and emerging stars: Marie Forleo, Laura Belgray, and Selena Soo.

Starting out is not easy. I know what if feels like when your number one relationship is your laptop. When your idea nags you to come out and keeps you up at night, but words just don’t sound right. And if that is someone you know, this is my cue.

I’ve decided to help 100 people in the next three months with copy and strategy. I will be offering 100 hours of free copy edits and strategy tweaks to anyone with an idea, project or business, the desire to see it through and, ideally (not necessarily), a drafted website.

If any of your friends need that, send them my way. I would love to help them.  And thank you for wanting to see them succeed. I do, too.

The trip to Italy. With or without Steve Coogan.

The trip to Italy. With or without Steve Coogan.

I came across the movies a few years ago: The trip (to England), The trip to Italy and recently The trip to Spain. Steve Coogan and the new to me but oh, so smart and funny Rob Brydon jump from feast to feast, splash glam and humour impersonating every great actor you can think of, while secretly facing the uncertainty and anxiety of their jobs. The occasional family crisis will kick in for good measure. Because life, loneliness etc.

But that’s not what I wanted to say about the trip to Italy. (Although the movies deserve a try on a Sunday rainy afternoon.) My trip to Italy was decided late one February night, when wired with possibility and wonder of my new copywriting life, I saw the words that glued me in: “Come write with me in Italy” and “become a content machine.” That was my moment. I was sold. I barely saw the pics with deep blue waters, macaroon coloured houses, plates of pasta, cheese and shrimp, and smiling faces. I applied. (Ha, just wanting to go was not enough! You had to be accepted. But I’m an achiever, when did an application ever put me off?)

It must have weighed a lot that the “me” doing the luring to Italy was Laura Belgray. I love Laura. She’s funny, wise and keeps it real. Not that she’ll break your heart or anything, but you’ll know where your craft stands with her. And she’ll teach you the hows. I came across this really thorough writing conference the other day. Great lineup, funky topics, the works. But after three days with Laura in Italy, I knew I already had the essentials on, if not more.

 

When I told everyone I would be going to Cinque Terre, I got the universal “oh, it’s so beautiful there.” And it’s true. But that’s not why I went. I went to learn from a master. After 15 years of aikido, I know one when I see one.

So what did I get out of it? To begin with, I got plenty of focaccia al pesto from the Paneficio Rosi. Definitely in the top 3 ever. I shared a studio with Rachel, a really cool contemporary dance choreographer and coach from London. We would wake up early, go for a dip in the sea, grab breakfast from the signora at Rosi’s and head straight to the Castle on the top of the hill for class. We’d sit tight at our desks, typing away or soaking up Laura’s words of wisdom and jokes. Here’s the thing with Laura: every sentence is a picture. She’s not late, she’s dragging her feet. She doesn’t want you to do her course. She wants you to get your butt in there. She’ll teach you what F-words not to use and what to say for clients to go “I love you, here’s my credit card.” I did. I think I went to Italy hoping for confirmation. For faith. And that, I got.

Who do you think comes to write with Laura in Riomaggiore? Some seriously cool, accomplished women (no men attended. Maybe next time.) from all over the world. I was so happy to meet them. Happy to make friends with Monicka, and Sara, Devora, Zafira, and Barbara, Kate, and Tracy, and Rachel, and Caroline. All of them, really. We stayed in touch, relied on one another through thick and thin. Daily calls for support and troubleshooting with Monicka have become a thing (seriously, the woman is an encyclopaedia for online entrepreneurs). At night we would go for aperitivo, which is a small dinner before dinner, dinner and then drinks and stories after. The way to be in Riomaggiore, by the way, is off hours. A whirlwind of tourists hits the place from 10 AMish to 9 PMish, which is largely when we were up in the castle, writing and laughing away.

 

On the last night, we had a party on a terrace overlooking the bay. Prosecco flew in waves over spicy chats and laugher. I only stopped for a brief game of pig in the middle in front of the church with Portos and Aramis, two brilliant football players in the making, now still in secondary school, but out in the world at large soon. Alessandro, our flawless workshop hostess Bianca‘s husband, put the game together and joined in, shoes off, tactfully rewriting my “f*cks.” “She said duck,” he kept on saving my face to the boys’ mother, watching on the sidelines. It lasted a few precious minutes. Then I was back at the party, taking in relationship advice from Devora. As you will learn on such trips, having a younger husband is OK. Devora tried it and it works. “How much younger is he?” I ask. “Four days.”

I’d go again in a heartbeat. Now go pack a bag! Laura and Bianca will take care of the rest. (The place always fills up fast, so don’t drag your feet.)

Want blog posts to look irresistible with? Then don’t do this!

Want blog posts to look irresistible with? Then don’t do this!

There will be no naming of names, but the message had dropped like a bomb. They wanted blog posts. I was going to give it to them. That worked. The topic was out(ish) of my zone, but I would have checked the golden exploration box. After Neil Gaiman said J.R.R Tolkien came up with The Lord of the Rings by digging deep into linguistincs and not fantasy, I was sold and ready, sharpened pencils at my side.

“So who do I interview?” I had asked naively. Which is when they hit back. “Oh, we want you to write without an interview.” Cybersilence. The awkward Jamie Ferguson moment. Then I hit reply.

“I can write pertinent, lively stuff. But not from imagination. Only from your trenches.” Not that it’s a war, they’re more like ditches to build your business foundation in. But those ditches are sacred ground. It’s where reality occurs. And words that move your business forward can only come from your reality and that of your clients.

I love writing in other people’s voice. In fact, one of my oldest friends calls me Alien (in a cute, cuddly way, I guess). I will enter your space, catch up invisible vibes all around you and lay them nicely on the page. Also, I will get your thoughts nicely trimmed and ready for a smashing night on the town. But only if you give them to me. And since words are my hammer and sickle (this is my Commie childhood kicking in), we need to talk. Actually, you need to talk. I listen and launch a question now and then (it won’t take long, think 30 min to an hour for a good batch).

Want some takeaway? Blog about you, your business and your clients. Especially about your clients. But not from wikipedia. From your reality, trials, errors and joys. That’s what’s actually irresisitible about you.

So if you need some really magic glue posts for your clients to read and want you in their lives, send me a line. I’ll be ready. But only if you talk to me. If you’re not into talking, don’t! I’m probably not your girl.

PS Oh, you know what? Just tell me what your struggle with blog posts is. I’ll PM you my thoughts to fix it. Yes, I love the trenches.

What’s in a “Torsion”?

The title is, actually, very accurate. The show is about the act of twisting and turning. As with all metaphors, it’s all in the how.

It opens to grand Hollywood airs, the ‘30s type you expect grand cabaret ballet corps to flood the stage on, plumed, long legged and all smiles. It’s the Overture from Funny Girl, but the setup is rather austere, an all encircling white screen and two metallic bars suspended midair, perhaps recalling bird swings.

The two dancers that do emerge, in just as grand, reprised tours of the stage, cut definite, all black silhouettes against the white screen. Their explorations, however, could not be more different. One is angular, Matrix like, ample and pointed, the other is undulating, a wavering body.

The light then dims, and Hanauer’s precise and edgy contemplating the rebellion movement takes us into a moony, trance inducing state of mind. A dancer from Solaris, I catch myself thinking. Then Joudkaite enters and proceeds into orbit like twists in space, for what must be over a minute. The two intersect in perfectly timed hugs. Is she searching for the hug, is that a refuge or a random collision? In black leotard, Lora fills the stage in beautiful floating and I have the time to recall images of all things twirling and twisting: a dervish, a ballerina in a box, a planet, a whirlwind, a vortex, a spinning top. She occasionally varies the rhythm, her arms waving in hallucinating ellipses. When she stops, she shows no inertia, stepping away in full control.

Hanauer balances that with movement in perfect sync with Nina Simone’s Feelings, anchoring her body and the audience in a welcome change of rhythm and reality. From where I stand, she looks like she’s wearing loose pants and a tank top, plus a really cool, wide, bracelet on her left arm. It’s actually a prosthesis, but I only see that when we meet after the show.

When Joudkaite returns for a second act of torsion, we are let in her story. She spins and tells a tale of sisterly love, childhood emotions sharable or impossible to, of freedom and letting go. The internal dialogue I echo at times – as Joudkaite compares spinning with watching through the train window, I recall the excitement of my train trips as a child – is then symmetrically closed with Funny Girl’s Overture.

“It was intriguing, there was a lot going on, it almost felt impossible in terms of the physicality of it. The fact that it stayed intriguing all through the one hour was fascinating. For me it’s not something that I understood very well, and maybe that’s the beauty of it. I did not really get the story, but visually it was mesmerising, you can’t keep on spinning like that, you can’t do that, it’s next to impossible,” says Ajay Naqvi, who sometimes goes to contemporary dance shows with this friends.

“Wonderful. When you see show after show for nights on end, you are generally left with a mood, rather than the memory of a gesture. This kind of play, you carry with you for a long time. It also takes you back to your own childhood, to your own states of being, and, what is after all wonderful in theatre and particular to dance, it transports you. And it also slightly challenges your imagination to get in the shoes of the character. You find depth beyond the complexity of movement or its homogeneity. It’s a structure that works with minimal means to give a ravishing set of feelings specifically because the challenge is within, not only on stage. I liked it very much. It is, as I was saying, memorable,” adds Andrei Țărnea.

How can the human being spin for so long, I ask Lora Joudkaite. “I don’t know how to answer that, I don’t know what it means to not turn. I’ve been doing this since childhood. The idea of talking came in rehearsal. Rashid [Ouramdane] said “just speak.” And then I start to turn and speak and explain, travel in my mind, to my childhood. And it’s so private, my sister heard this when I played in Lithuania and said “it’s good at least you didn’t say my name. This is our story, why are you saying this?” I spoke a lot and Rashid made it shorter and then I needed to learn it. I said it in English, in German, I am learning it in French, for he Africa tour. Russian, too. The turning bars are Rachid’s idea, but for us, we are calling our friends, they are also spinning, the world is spinning, Earth is spinning, I am spinning. For me it’s a symbol, this is metal, machine, and I am human. For me it’s about this.”

Annie Hanauer doesn’t “speak directly to the audience, but I feel like I have a quite direct connection with the audience, I am sharing a lot with them with my focus and my movement. I feel like there are elements of my personality behind that, being a bit light and not serious, but actually behind that there is something deep and meaningful. Particularly for me the Nina Simone [bit] has a lot of emotional layers and amazing sound and her voice layers everything in there, it’s really nice to work with that. I felt a nice focus from the audience, they were really with us and it was a pleasure to be here, so it’s kicking of the tour in a nice way for us.”

“People say that [the arm does not look like a prosthesis] sometimes and I don’t know because I kind of don’t believe it, I can see what you mean, for me it’s really part of me, it’s not something I think about, really. My body has given me a particular perspective. Sometimes we just see a dancer.” That’s all there is to see.

* TORDRE by Rachid Ouramdane was the special guest show of the Contemporary dance season, on the occasion of FranceDanse Orient-Express Romania, on Thursday 2 November 2017.

**Text written with the occasion of the Contemporary dance season CNDB – Bucharest in movement, 2017.

The Contemporary dance season CNDB – Bucharest in movement, 2017 cultural project is supported within the cultural program Bucharest participatory city, by the Bucharest Mayor’s Office through the Bucharest Cultural Centre ARCUB.

On engagement, with delicate instruments

I just stepped onto the set of George Michael’s Freedom, Cindy Crawford at my feet, arms over chest in pop icon bathtub pose. Meters away, Linda Evangelista stretches against the wall, looking to the side, just like in Michael’s music video. Or Madonna’s. I can’t decide. This Cindy Crawford, though, is blonde and does pretty convincing soprano sprints and Celine Dion reprises. And there is no bathtub. Only the vast, carpeted, echoey lobby of the Omnia Hall. It’s also quite cold.

There is a pace to the action, too. Five performers cover the entire perimeter, moving from statuary groups to insular action, declaiming, reciting, dancing, singing and interpreting for the non-Romanian speaking audience. It takes me a while to get into it, but luckily, of that, there is plenty. Delicate instruments of engagement plays on continuously for four hours.

I follow searching for meaning through a speech on the political resistance of Chile from a contemporary hero (whose name, alas, escapes me), a confounding book launch discourse from one of Romania’s ministers of agriculture, whose ineptitude sets the German tourists across the hall off in unrestrained laughter, a reenactment from Romania’s 1989 live revolution I’d watched on TV as a child, a Wailing Wall sequence where we are encouraged to release a secret into the confidence of one of the performers, and a human search engine inviting any question. I go for “orange” and get a motley of vitamin C stats, grandma’s cake recipes with orange zest, and references to Communist scarcity thereof. Another member in the audience tries on “notion,” and reboots the system. “Would you like to search another word?” replies a member of the engine after about a minute of silence. Not much is new, but the interaction is uplifting.

Actually, the interaction is where the performance, or whatever the precise definition is, does it for me. Eventually, I figure out I am witnessing a puzzle. But the kick is in understanding the puzzle moves with me. Or rather for me. Let me explain.

A performer invites anyone in the audience to participate in an artist’s installation. You will have your ears covered by the performer’s hands for over a minute, experiencing closeness and touch in a perfectly noninvasive way. Our eyes either do not meet, or, when they do, I am not provoked in either way. The human installation is there to serve me. Later, the said Cindy Crawford, i.e. Paula Gherghe, delivers Titanic’s “My heart will go on” eyes glued on me throughout. Embarrassed at first, I just let go and take it in. It feels like an act of generous acknowledgement of my presence.

And of course, the first reason of all: the action is structured in four parts. Upon each completion, anyone in the audience is invited to choose a new beginning, and the flow goes on. I go for the covering of the Guernica tapestry at the United Nations during Colin Powell’s speech, advocating for the American intervention in Iraq, in 2003. The options are Erdem Gunduz’s “The Standing Man” passive resistance protest back in 2013, the “Confused Travolta” meme and Rembrandt van Rijn’s “The Abduction of Europa,” painted in 1632, but in this context, more of a pretext for meditation on nationalistic threat.

It actually feels like a human version of the online world, with functions structured along the same principles of interaction, with calls to action with one or several options. Would you like to search for a word? Would you like to choose your next story, better yet be a part of it? Would you like to post something anonymously? Would you like us to read or play something for you? Just click. Or say so. Alexandra Pirici has reenacted the internet. And it is a rather delicate subject in nature. Revolutions have resulted off it.

“The work is not a “performance,” rather an “ongoing action,” says a seriously overbooked Pirici, engaged, ironically, online. “Delicate Instruments…..” re-transmits a mix of pop culture, art and politics in various dramatics the audience can select from.”

Maria Mora, one of the performers and a self called product of CNDB, gives a sneak peak into the creative kitchen. “The performance is multilayered, also an endurance exercise, you must be physically and psychologically fit to take it on. It becomes repetitive and you see yourself better, perhaps today your voice is weaker, it’s a rather meditative exercise, rather minimalist and clear. Nuances arise as you feel the medium, the country. In Russia, we had a super empathetic audience .At the Wailing Wall people lined up to each one of us. They were speaking in Russian and it was not really about secrets, but an exercise to see what it’s like to talk to us. Nobody came in Germany.

The audience is very important. Observing has become an almost scientific discovery for me. When the audience steps in, the whole work is transformed. We try and play with the space, get them out of the passive mode, where they come in, sit on a chair and wait for the end. That’s why we play with the zero point, when our face is turned to them. We move further and closer, to get them to move.”

Alexandru Paul “liked it, although I can’t say why, I think it was more of a mood thing. At first I couldn’t understand, but then I did and it even moved me. Maybe it’s theatre, maybe it’s dance, it’s a performance actually. [The question to the human search engine on Alexandra Pirici] was a trap I set for them, but it did not work, they were circumstantially OKish. I came in a bit reticent, many times I am bored and/or aggressed by this kind of performances, but this was good, it did not tend to aggress me, to confound me.”

*Text written with the occasion of the Contemporary dance season CNDB – Bucharest in movement, 2017.

The Contemporary dance season CNDB – Bucharest in movement, 2017 cultural project is supported within the cultural program Bucharest participatory city, by the Bucharest Mayor’s Office through the Bucharest Cultural Centre ARCUB.