by Roxana Gramada | Aug 26, 2018 | Design, Copywriting
Name your best actor. What do you go for? King of the jungle Christian Bale types? Big bear action figures like Chris Hemsworth (think Thor)? Or comedian monkeys: the Seinfelds out there? The division, by the way, is not mine. Lorne Michaels, the creator of Saturday...
by Roxana Gramada | Jul 27, 2018 | Copywriting, Design
I started this blankly staring into the computer screen, determined not to budge until something came out of it. And frankly, when I started out on my own, four years ago, I had no idea where I was going. I’d love to make up a story about how I always knew I’d be a...
by Roxana Gramada | Jun 8, 2018 | Strategy, Copywriting, Design
First thing to do when under pressure, prescribes guru Don Draper is abuse whoever can help you. Then take a nap. Not sure I’d go that way, although the nap may come in handy. Way better than a Youtube binge. Let’s not fake it in here, I know exactly why...
by Roxana Gramada | May 11, 2018 | Copywriting, Design, Strategy
It’s why I decided to start something on my own, by the way. Politics. I binge on it on House of Cards, not on my agenda. But even for deaf ears like mine, this guy brought home some solid points. The guy, by the way, is the tall, cryptic editor of British Vogue,...
by Roxana Gramada | Apr 27, 2018 | Copywriting, Design
Es Devlin doesn’t have clients. She only has collaborators. In fact, she banned the word from the room. If you saw Abstract on Netflix, she’s episode #3. And if you haven’t, you’ve at least heard of or seen her work. She stages sets for U2,...
by Roxana Gramada | Apr 13, 2018 | Design, Copywriting, Strategy
She had said it with such simplicity it was refreshing. Actually, her words were “This is not about making it nice. We clarify and elevate content.” She is Veronica Ditting, owner of quirky studio with same name and creative director to The Gentlewoman,...
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