Without positioning, you don't exist.
Content and lead generation without positioning are like playing The Conversion Roulette™. Minus the casino glam. Know your business self first. And you can own your category.
I got more value from half a day with Roxana than from any other investment I’ve made for my business. I had been struggling for months to articulate what I do; and she was able to hear what I meant and help me put it into the right words.
I not only finished the engagement with clarity on what I needed to say, but also with a renewed sense of enthusiasm for what I do. (Because she helped me see clearly what I do.)
Listen, you (undiscovered) knowledge rock star: positioning is mental strength for brands!
It’s what sets you apart when you pitch.
It’s the dynamo that makes your value land clear, precise and irresistible.
The ease in your choices.
The crispness in your message.
The fullness of your standard.
The edge in your claim.
It’s how your customers get to know and love you.
It’s how hope gets replaced by certainty metrics.
And a game of Conversion Roulette™ becomes your pro race.
And while this may come as a surprise to many, their world is about to change.
Power on.
Are you The (next) Dark Horse of your category? I’m Roxana Gramada. And I am here to up your game.
We are who we are.
And that truth is spilled all over our work.
You either let it lift you up or you stay silent.
Because when all you have is the output of your brilliant mind, you need to do right by it:
endow it with real estate in your clients headspace.
That’s what positioning ultimately is.
But there is a passkey requirement:
your value in your client’s life, your ultimate idea, how you explain your work, it needs to
boil down to an alchemical reduction of 12 words max.
No ands, buts or commas.
I word out differentiators for experts who challenge their industries.
I turn out your golden goose thoughts into crisp copy.
I channel your inner thought leader.
I dive deep into your world for Treasure: the kind of personal truth that is
the core of your mission.
Your key, immovable essence.
And with it, I articulate your message.
The one line that makes everything come together.
What it is that you do and for whom.
And then I turn it into simple, irresistible lines that stop your clients in their tracks. So you can
have conversations that change everyone’s geography, and let you do you.
Recommended by business thinkers, value builders, course creators, and world shakers
Roxana is Alien. She enters you, interprets what’s inside and brings out what you need.
When I started working with her, I was at ground zero. I built a whole new direction. We moved an elephant together.
For each one of you out there who wants to move mountains, I strongly recommend ”Becoming Words” for writing down your vision!
I always dared to dream big and Roxana is the person who managed to teach me how to share my dreams with others.
Working with her has been amazing. It felt like she was reading my mind, beautifully framing my thoughts I could not put into words…
Taglines are such a struggle for me!
But Roxana came up with my tagline “Copywriting. Extra Bold.’ for my business in only a few minutes.
Whew! Thanks for taking that difficult job off my hands.
Roxana has the ability to cut through stuff and see what’s needed, has amazing skill with language and a very, very good gut!
Super capable, super responsible and fun to work with.
Halleluiah!
Roxana has been very proactive and also diligent in gaining a good understanding of my business so that the materials communicate much better what my business is about and how it can help potential clients.
Roxana is the real deal.
I hired her three times. She overdelivered each time.
Get inside my brain.
You might actually like it.
Want blog posts to look irresistible with? Then don’t do this!
There will be no naming of names, but the message had dropped like a bomb. They wanted blog posts. I was going to give it to them. That worked. The topic was out(ish) of my zone, but I would have checked the golden exploration box. After Neil Gaiman said J.R.R Tolkien...
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Become The Dark Horse of your category
To pierce through, you need to be unstoppable. In alignment with
the elements and not at the whim of circumstance and hazard. You need to be
one clearly defined unit, with internal principles and rules of your own. With such inner logic that
springs to surface before invisible, but now obvious choices. That precision, that clarity,
that capacity to focus, to articulate what you can do and how you change the world,
that is your vantage. It’s where you choose to meet the world and engage.
That is your Dark Horse Positioning™.