To Cannes or not to Cannes

To Cannes or not to Cannes

I just feel I get tricked a lot. By myself. Mostly, I solve the wrong problem. Or I get seduced by something, like a kiddo in a candy store. Facebook or youtube stuff that looks interesting. Fashion, endless rows of clothes or moisturisers with the promise of younger...
Who are you for your clients?

Who are you for your clients?

Autodidacts out there, hear the swoosh of my virtual bow. I taught myself to read many, many years ago, but on days like these it looks like there’s not much else I’ll do for myself. Figuring out other people’s main message is piece of cake compared to writing your...
What I learned in 2018

What I learned in 2018

Bill Gates posted something with a similar title the other day. Who better to borrow from? So without further ado, let me cherrypick a tres jolie collection of ups, downs and ahas, from my office on the 17th floor to your browser. The second I wrote that, I sighed a...
Rule #1: Assume nothing

Rule #1: Assume nothing

Given the luxury, I will sit around and wait for it. Something will get my attention, like my eyebrows, which I will diligently proceed to pluck, or, God forbid, some Youtube title from the usual suspects (John Oliver, Wisecrack, Peaceful Cuisine or the Nerdwriter....

You want to have them at hello. Good.

First, you need to know who you are to them.

The "Who you are to your clients" guide takes you there.

I spare you the search. Actually, I spare your clients the doubts. Plus you get inside my exclusive rock star creators tribe.

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