To Cannes or not to Cannes

To Cannes or not to Cannes

I just feel I get tricked a lot. By myself. Mostly, I solve the wrong problem. Or I get seduced by something, like a kiddo in a candy store. Facebook or youtube stuff that looks interesting. Fashion, endless rows of clothes or moisturisers with the promise of younger...
Who are you for your clients?

Who are you for your clients?

Autodidacts out there, hear the swoosh of my virtual bow. I taught myself to read many, many years ago, but on days like these it looks like there’s not much else I’ll do for myself. Figuring out other people’s main message is piece of cake compared to writing your...
Rule #1: Assume nothing

Rule #1: Assume nothing

Given the luxury, I will sit around and wait for it. Something will get my attention, like my eyebrows, which I will diligently proceed to pluck, or, God forbid, some Youtube title from the usual suspects (John Oliver, Wisecrack, Peaceful Cuisine or the Nerdwriter....
How to fire your inner impostor

How to fire your inner impostor

Midway through my hour with Merel, she told me I had it. Your copy is beautiful, you just have impostor syndrome. Gee, I do? I mean I do. I know I do. But does it even like me? Yes. Your inner impostor loves you. It loves the grip it has on you. It’s got bad romance...
In praise of word doodling

In praise of word doodling

This was supposed to be my epic post. A crisp, wow description of my method that would make everything clear in retrospect and especially forward. Which is why I could not write it for two weeks now. First I was sick. Then I had the dog over. And then I just couldn’t...

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